Financial Services Product Management

Financial Services Product Management identifies and practices the skills required to innovate and package the broad range of financial product solutions across key banking target market segments. The program teaches an approach for high performance product management, and integrates with existing internal methodology and metrics of the specific bank.  Participants will be better positioned to able to plan, innovate and manage transactional services products, have a wider comfort zone and greater credibility and effectiveness in the marketplace.

Product Management is an essential discipline for banking organisations that wish to present a consistent and quality service to their customer base

Many of the tools and techniques of the product lifecycle that have been refined in manufacturing and packaged goods industries, from initial inception through to implementation and maintenance, apply equally to a financial services organisation.  In our training, you will find a series of modules related to specific elements of the product process, such as pricing methodologies, innovation, branding and packaging considerations and alliance management.  These modules cover the ‘what’ of product management.

Equally important are the inter-personal skills that are essential to ‘making it happen’.  Tools and techniques in isolation will not guarantee success.  We include a series of modules covering topics such as creative thinking, assertive behaviour, negotiation skills and team building - skills that are critical in a global and multi-cultural environment, especially when working across organisational boundaries to provide the ‘how’ of product management.

A critical part of the development of these product management skills is the transition from product development to planning the lifecycle of the product, innovating to need customer needs and managing the product as a business. To achieve this goal, product managers need processes to develop both in the market/competitor dimension and their analysis and positioning to meet customer needs.

Many product management components are relevant across industries, the course modules will have maximum impact if specific examples can be drawn from Corporate banking and transactional services. The program developers and trainers are highly experienced cash management product specialists and business managers, both with a strong track record of product innovation and implementation.  They are comfortable at operating at a senior strategic level within client organizations and international banks; they will ensure that the modules reflect your business strategy as the course development allows for customisation of modules.  They have a strong reputation in the market, and are regular presenters at conferences and training programs in multiple regions.  The ‘who’ for the training program will be critical in making the program come to life.

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Last modified: 05/12/2006